So, we all know that book review sections are shrinking and we’re constantly having to “think outside the box” to get our authors covered in other ways. Recently, I’ve been trying the approach of pitching pieces an author has written to major publications in hopes of placement with a byline mentioning the book.
My question is, does this work? It’s hard to tell if that op-ed piece that ran in the Times had any more impact than the review that ran on Bookslut.com. And, yes, it’s nice for the author to say she had a piece in O Magazine (esp. if she got paid for it), but does this translate into sales?
Any thoughts? Or am I just wasting more of my time to stroke an author’s ego without actually helping their book?